At the De la Warr: The New Line – Works from the Jobbing Print Collection

Choosing something of an apposite time at which to display works from a Europe facing the rise of fascism, and taking its name from a German lifestyle magazine published between 1929 and 1943, the New Line showcases works from both the V&A, and private collections, that highlight the technological and artistic developments of the 1930s with respect, mostly, to printing and advertising.

There are some lovely works by Graham Sutherland and Paul Nash. Shell and London Transport feature often, as does the always innovative film unit of the General Post Office.  The remote spots of Britain and the Empire, and the ways in which the new technology being promoted (planes, postal service, gasoline) by the new technology (artistic posters for example) were bringing them together. Art, technology and design as a forward thinking unifier.  They’re beautiful too.

Throw into the mix two works by Len Lye including Rainbow Dance (above) alongside well-chosen displays from periodicals of the time, and you have an exhibition that although small sets itself big ambition and achieves it.  Well worth a visit.


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